PlayStation Stars burns out | The Verge

Sony is shutting down the “present model” of the PlayStation Stars loyalty and rewards program that it launched in 2022, according to a blog post.

This system let customers get hold of “digital collectibles,” which Sony described at the time as “digital representations of issues that PlayStation followers take pleasure in, together with collectible figurines of beloved and iconic characters from video games and different types of leisure, in addition to cherished gadgets that faucet into Sony’s historical past of innovation.”

Whereas which may make them sound like they may have been NFTs, they weren’t; PlayStation’s Grace Chen, VP of community promoting, loyalty, and licensed merchandise, told The Washington Post that this system was “not leveraging any blockchain applied sciences and positively not NFTs.”

In Wednesday’s weblog put up in regards to the shutdown, Chen says that “since launching this system, we’ve realized rather a lot from evaluating the forms of actions our gamers reply finest to, and as an organization, we’re at all times evolving with participant and trade traits. By way of this analysis, now we have determined to refocus our efforts and can be winding down the present model of PlayStation Stars.”

As of immediately, “PlayStation Stars will not settle for new members for this model of this system,” in accordance with Chen. For those who’re in this system now, customers can “nonetheless earn Digital Collectibles, Factors and degree up their standing” till July twenty third at 10:59AM ET, and after that date, there can be no new PlayStation Stars campaigns.

“This model” of PlayStation Stars will totally finish on November 2nd, 2026.