Pinterest tells teens to log off during school hours

College students will not be utilizing Pinterest throughout class — or, at the very least, they are going to be closely discouraged from doing so.

The social media app is experimenting with a immediate that may encourage American and Canadian customers between the ages of 13 (the minimal age for account holders) and 17 to shut the app and pause notifications throughout typical college hours (Monday to Friday, 8 a.m. to three p.m.). Pinterest confirmed in an e mail to Mashable that the immediate will attain “hundreds of thousands” of school-age customers, and the wide-scale experiment is meant to raised inform the app’s groups. This comes after Pinterest CEO Invoice Prepared introduced his help for the Children On-line Security Act and phone-free college policies in the Washington Post.

“Focus is a wonderful factor,” the prompt says, according to the Verge. “Keep within the second by placing Pinterest down and pausing notifs [sic] till the college bell rings.”

Pinterest additionally introduced on Tuesday a partnership with the Worldwide Society for Know-how in Schooling to develop digital citizenship and well-being motion plans via newly established Digital Innovation Wellbeing Process Forces.

“At Pinterest, we imagine that faculties can benefit from all that know-how has to supply college students, whereas minimizing the harms and distractions,” Wanji Walcott, Pinterest’s chief authorized and enterprise affairs officer, instructed the Verge. “Tech corporations must work along with academics, mother and father, and policymakers to construct options that guarantee within the fingers of our college students, smartphones are instruments, not distractions.”