Carl Pei Thinks the Phone of the Future Will Only Have One App

What does creativity imply to you?

Creativity is just not solely about design, style, or artwork, however about fixing issues.

People have a exceptional capability to attach totally different items of knowledge to unravel new issues. I feel software program engineers could be extraordinarily inventive. Now, within the age of AI, human creativity is much more necessary. In the long run, when humanity turns into a civilization that expands into area, it is creativity that is going to make us extra aggressive within the universe.

That’s the reason we wish to make expertise “enjoyable” once more, to assist encourage human creativity. Personally, I used to be very impressed by Apple once I was youthful—the primary iPod, the primary iPhone—that is the rationale I am on this business.

However now the inventive firms of the previous have turn out to be very large and really company, and so they’re now not very inventive. They’re now not inspirational for the youthful technology. So we are attempting to deliver that again.

We’re additionally making an attempt to be very clear and human in our enterprise efforts. For instance, for those who watch our YouTube videos, you will see that we attempt to introduce the Nothing group, like our designers and software program builders, to be able to get to know them.

That is our method of doing issues and our mind-set. We hope it would encourage extra younger folks to precise their creativity.

Carl Pei has lengthy emphasised that he desires to make expertise “enjoyable” once more.

{Photograph}: Shintaro Yoshimatsu

Is your technique working? How’s enterprise?

Wanting again on the final 4 and a half years, I feel it’s working. We face plenty of issues each day, however we can not survive on this business if we comply with the identical methods as different firms. We have now to be totally different.

And the enterprise is rising quickly. Final 12 months, we grew about 150 %. Nevertheless, we nonetheless solely reached about 0.1% share of the worldwide market, so there may be a lot extra to do.