Elon Musk’s X lost 11 million users in the EU over the past 5 months

X’s consumer base within the European Union is now formally decrease than it was previous to Elon Musk’s acquisition of the corporate.

And that is in line with a new report from Elon Musk’s X (previously Twitter, however you knew that). The social media platform now has a complete of 94.8 million month-to-month lively customers within the EU.

That is a lack of roughly 11 million European customers from X’s earlier transparency report, as highlighted by Social Media Today.

Mashable beforehand reported on X’s declining consumer base within the EU final fall. Now, we all know that X’s European consumer base has continued to drop. In 2022, earlier than Musk acquired the social media platform, the corporate had greater than 100 million customers in Europe.

How do we all know X’s consumer base is dropping within the EU?

As a part of the EU’s Digital Companies Act (DSA), tech firms like X are required to offer content material moderation transparency stories all year long. In consequence, X is compelled to share inside info, similar to its month-to-month lively consumer base, that it would in any other case preserve non-public.

This week, X revealed its April DSA transparency report, the primary of 2025. The report covers October 2024 by means of March 2025.

The most recent report reveals that X’s consumer base within the EU has declined by greater than 10.5 % since its October 2024 report, which lined the earlier interval between April trough September of that 12 months.

X noticed the most important decline in France with a lack of greater than 2.7 million month-to-month lively customers, dropping from 20.1 million customers to 17.4 million customers in between this transparency report and the final. X additionally misplaced almost 2 million customers in Poland, near 1.5 million customers in Germany, and greater than 1 million customers in Spain. As Social Media Today factors out, the small international locations of Luxembourg and Lithuania every noticed 1 / 4 of their X customers depart the platform.

X has been shedding customers for some time

Final month, Elon Musk’s AI firm xAI acquired the social media platform at near the identical sum that Musk initially paid for the corporate in 2022. Since then, Musk and firm have tried to color a rosy image of X’s efficiency, which has seen a decline in revenue and repeated controversies since Musk’s takeover. 

X did see a bounce in visitors and returning advertisers (including big names like Apple) following the election of Donald Trump final November. Nevertheless, X’s visitors spike following the 2024 election proved to be momentary, and analysts projected that Musk’s social media platform would proceed to lose customers this 12 months.

Whereas X isn’t required to report lively consumer information exterior of the EU, a report within the Financial Times final September checked out third-party analytics and decided that X misplaced almost one-fifth of its day by day lively consumer base within the U.S. and one-third of its day by day lively consumer base in the UK.

And it is sensible, when you think about the worldwide protests against Tesla, which have resulted in Musk’s EV firm’s income dropping a whopping 71 percent.